Third Time's a Charm
Written by: Kara Dugan, President (she/her)
For Razorfish Health, 2024 was a year of expansion. Building on our continued growth momentum, we celebrated a slate of hard-fought new business wins and were recognized with a slew of awards, including from PM360, Fierce Pharma, The RX Club, and MM+M, for our groundbreaking creative work. In addition to welcoming new clients, we maintained our strong current client relationships through our “grow with who you know” ambition, and we doubled down on our culture of connection. These achievements were not easy and took an extraordinary amount of work, but the excellence and ingenuity exhibited by our RFHers continued to push us forward on this positive growth momentum.
This is why I am so proud that Razorfish Health has been named one of Ad Age’s Best Places to Work—for a third time. Winning this prestigious distinction is a testament to the inspiring amount of dedication and energy that each of our RFHers brings to our agency, to our clients, and to each other every day.
In 2025, we will continue to Fuel the Practice of Modern Medicine by focusing on 4 key areas:
Investing in our data innovation practice, specifically in our MD Engage capability, which builds HCP personas most likely to prescribe a treatment and patient personas most likely to benefit from a treatment. We also develop cross-audience messaging encouraging shared decision-making. What’s more, we will continue to use AI for creative inspiration, for agents that support reps, HCPs, and patients, and to help us work more efficiently.
Expanding our MD Engage capability, which identifies KOLs and DOLs (digital opinion leaders) who can loan their credibility to amplifying our clients’ messages, thereby educating our HCPs and patients in social channels.
Growing our RFH Core Medical (Medical Communications and Medical Affairs) division reflecting our HCPs’ desire for real-world data, in-depth information, and analysis. We will apply the same successful omnichannel practice from our commercial marketing programs to our medical communications practice in order to measure and optimize our clients’ investments.
Lastly, we will continue attracting the best creative talent in the industry to maintain our award-winning hot streak in 2024.
It’s clear that there’s much we’re excited about for 2025. But for now, and to our RFHers, our network colleagues and partners, and our clients: thank you for helping us reach this achievement. Here’s to continued growth and success in the year ahead!
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Ad Age Best Places to Work 2025 honors 50 companies that did a standout job over the past year as the ad business met with the challenges of an unsettled economy, changing media market and a continued tight talent pool.
The winners—top companies with 150 or fewer employees and top companies with more than 151 employees—reflect the highest overall numerical scores based on an analysis of questionnaires submitted by employers and survey responses from their employees.
Ad Age produced Best Places to Work 2025 in partnership with Workforce Research Group, an independent research firm specializing in identifying and recognizing great places to work. The competition was open to agencies, ad tech firms, data and research firms, brand or corporate marketing departments or groups and in-house agencies of marketers.
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About Ad Age
Created in 1930 to cover a burgeoning industry with objectivity, accuracy and fairness, Ad Age continues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting.