not just for babies

See the Lyte campaign

Since 1965, Pedialyte has been marketed as a rehydration solution for sick kids. But over the past few years, adults discovered that Pedialyte is also the secret to feeling better after a couple of drinks. Problem is, they were sharing this secret on social media—where the brand didn’t have a presence and couldn’t join in to amplify the conversation.

So Razorfish Health helped Pedialyte launch a Facebook page and a Twitter presence, but that was just the beginning. Since then we’ve partnered with Pedialyte to develop creative, provide digital strategy, and boost brand awareness to reach an even wider audience of dehydrated people. So whether it’s heat, travel, exercise, alcohol, or a stomach bug—pick up Pedialyte to rehydrate and feel better fast.

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a user accessing on their phone

a user accessing

pedialyte on social media

twitter user interactions

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